Their launches have proved to be wildly successful as consumers gravitate toward the delivery-friendly comfort of pizza during the crisis.ĭomino’s, for example, grew its same-store sales by more than 17% in Q3, buoyed by the launch of new products like chicken wings, a cheeseburger pizza and a chicken taco pizza. It’s worth noting that this introduction comes as Pizza Hut’s peers have found quite a rhythm with new product launches, despite the COVID-19 pandemic tripping up typical testing procedures. The Detroit-style pizza is initially available at Pizza Hut as a limited-time offer with a price point starting at $10.99. We want to educate this awesome trend in pizza and Pizza Hut’s take on it.” It’s a nod to Detroit and all the things that make a Detroit-style pizza special and why it’s so good. We realized this pizza experience is almost like that,” he said. My kids are into these unboxing videos on YouTube, where people are going through elaborate reveals and unboxing things like shoes or toys. “This is a pizza experience unlike any other. In the over 500 iterations of this pizzas we’ve tried over past year, we know pizza lovers will love this pizza,” Shaheen said.įelix adds that Pizza Hut is striving to make its Detroit-style platform an entire experience, starting with the specially created boxes that illustrate the characteristics of this pizza. Supremo, topped with Italian sausage, red onion and green bell peppers.Meaty Deluxe, with bacon, Italian sausage and crispy cupped pepperoni.Double Cheesy, layered with two types of cheese, including aged parmesan.Detroit Double Pepperoni, with 80 slices of pepperoni, including a new, crispy cupped pepperoni that is also only available on Detroit-style pizzas.This particular sauce is only available on the brand’s Detroit-style pizzas, of which there are four recipes: Patty Shaheen, senior director of culinary innovation and strategy, said the company tried eight different sauces to get that last piece just right. After a year in development, and more than 500 iterations tested, Pizza Hut seems to have encapsulated this daunting process, with its rectangular crust, caramelized cheese spread to the edges of the pizza, proofed dough and sauce on top.
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